In the last two weeks there have been a lot of complaints about Google Places listings being active but showing no statistics or a link to the live page. I like to call this the “stage of no return”, and Mike Blumenthal (who first documented it) calls it “The Purgatory”.
As many people asked me if I’ve seen anything like that I decided to check and see if Google has updated their help article for the Google Places statuses. The last time I checked it was about 5 months ago, and now when I read it, it seemed pretty much the same. It is not the first time that Google does something significant with Places without communicating it to the world, and certainly doesn’t seem to be going to be the last. Furthermore, when you search for similar issues you find only threads from the old Google Places forum, which was closed down and its content removed a few weeks ago. Feeling for the businesses and marketers wondering what’s wrong, I decided to write my own article dedicated to the Google Places statuses, based on personal experience and observations:
Active: The listing is active if you can see a link saying “See my listing on Google Maps” and when you click the link you can see your listing.
Active: The listing might not be active, if it is still too new (verified just a few days ago). You can understand if the listing is still inactive when you click on the link “See my listing on Google Maps” and it displays a blank page with the message “We currently do not support the location”. Note that this might also happen to long-verified listings, too.
Active: If there is no link “See my listing on Google Maps” this most probably means that your account has been suspended and there is no actual way to return it back to life.
Pending: If you just submitted your listing, or just made an edit, this means that some of the terms you used is generally disallowed by Google, so it requires further manual verification. It might take up to 6 months for a listing to be manually reviewed and there is no way either to know which the trigger term was, or how to start over.
Pending: If you have submitted a bulk upload, it will stay in this stage until verified. Even if verified, the listing might still show this status for some time.
Pending: The status will show if the listing was previously rejected and you requested review. The process might take up to a few months.
Need Action Not Yet Published: Usually with such a status you should have either a box to enter a PIN, or a link saying “Request a PIN“. The PIN could generally be received by mail, phone, or SMS, and depending on the country where the business is, the age of the listing, its history, and the trustworthiness of the editor, different options might be available.
Needs Action This listing does not comply with our policy of allowed terms: In your listing there is a term which is banned and is part of the top secret list of Google’s disallowed terms. In case you are puzzled which the term might be, the most comprehensive list of these words could be found here.
Need Action Rejected: The listing did not adhere to the Google Places Quality Guidelines, and has been banned. It can be reinstated if you find your mistakes, fix them, request review, and wait at least 6 weeks.
Suspended: Itt means you removed the listing from Google Maps.
Account Suspended: If this message appears at the top of your account, it means you made numerous violations to the Google Places Quality Guidelines. All the listings under this account have been rejected. Less than 10% of the accounts get back to life after such a penalty.
If you know of any I miss, I’d be happy to hear.