May 162012

The Social - Local - Mobile (SoLoMo) “trifecta” is undoubtedly the one a lot of small businesses should be betting on if they would want to market their business online successfully. I admit I have been focusing too much on the “perfecta” Local on my blog, and I’m planning to change this starting today.

Sebastian Socha shared with me a very intriguing infographic. It describes in a German children’s book style a story of an average day in an average town/neighborhood, and the marketing opportunities open to every SMB could grab in every particular moment. The situations described in pictures include:

- a local news app notifying about the closed highway

- voting in an online “Local Street Food Guide”

- pinning location on an online map when sending an SMS (or a voice mail)

- using a mobile app to find and call for taxi while in emergency mode

- booking flights “on the go”

- finding reputable and affordable hotels (again in an emergency situation) based on online reviews

- redeeming coupons, found on social media (Google Plus), at the local cafe

- finding information about local events on social media (Twitter)

- using QR code scanning to get discounts for local events

- finding detailed information (best value for money, best rating, nearest) about local shopping based on online guides

I really enjoyed this infographic as it provides much more than just the situations I described above. It goes beyond that and makes the whole story complete by adding random, funny images such as the one of a dog marking its territory, an apparently drunk person reaching for their beer, a squirrel falling from the tree, an angry banana, and a great drawing of Celine Dion. Enjoy!

 Infographic courtesy of

  2 Responses to “Marketing Opportunities for SMBs in the Social, Local, and Mobile Web”

Comments (2)
  1. Only thing that would make the infographic better would be if the dog was marking his territory on Celine Dion while falling from a banana tree because he was reaching for a beer.

    Thanks for sharing Nyagaslov. The marketing opps for smbs truly are countless and I have a feeling we’re just getting started (like the bottom left of the infographic. Is that a snail and slug or a homeless snail looking to move in?) ;-)

    • Hey Scott,

      I agree with you on what would make the infographic better :) And the opportunities are truly countless. The things that aren’t, however, are the SMBs’ resources (both human and money).

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