Kartra vs ClickFunnels 2022: No Fluff Comparison!

Choosing between Kartra and ClickFunnels seems chaotic. 


Kartra and ClickFunnels offer various similar features; in fact, both market themselves to help you grow your online venture and revenue. 

With both the tools, you can build landing pages, sales funnels, follow-up campaigns, membership modules, and so on.

However, there are many key differences between these two platforms Kartra and ClickFunnels. 

Well, here I have done an in-depth comparison of Kartra vs ClcikFunnels. In this comparison, I’ll compare various modules of these platforms: funnels building, email marketing module, page building experience, membership modules, pricing, customer support, etc.

By the end of this post, hopefully, you will be able to choose the right tool — based on your requirements. 

So let’s dive. 

The NGSMarketing Verdict: Well, let me make the decision simple if you don’t have time to go through the entire post. You should go with ClickFunnels if you’re looking for a reliable sales funnel builder. Start your ClickFunnels 14 days free trial here. Go with Kartra if you’re looking for a one-stop marketing solution. Try Kartra for $1 Now


  • One-Stop Solution
  • Best For Creating Online Courses
  • Offers 14-day Trial for $1


  • Best For Creating Sales Funnels
  • Easily Converts Visitors Into Paying Customers
  • Offers 14-day Free Trial

Kartra vs ClickFunnels: The Key Difference

Before starting with the actual comparison, I should explain the “Basic Difference” between Kartra and ClickFunnels. 

To cut it short, Kartra is an all-in-one marketing automation platform. We have done an in-depth review of Kartra to help you get detailed insights into it. 

Katra vs clickfunnels - Kartra

Kartra helps you start, run and grow your online business with a various set of tools listed below:

  • Sales Funnels & Campaigns
  • Page Builder
  • Emails Marketing
  • Video Marketing
  • Memberships Modules
  • Optin Forms 

While if we talk about ClickFunnels — it basically helps you build robust and high converting sales funnels. With ClickFunnels, you can easily convert visitors into leads and then leads to potential paying customers. 

Note: Check our detailed ClickFunnels review here.

Here’s the interface of ClickFunnels shown in the screenshot below:

  Clickfunnels vs Kartra - Clickfunnels

To be honest, both the services, ClickFunnels and Kartra, offer kind of similar features. However, some of the features set Kartra apart.

Similarities of ClickFunnels and Kartra:

ClickFunnels and Kartra offer similar features such as landing page builder, sales funnel builder & templates, email marketing module, affiliate marketing management, etc. 

Verdict: What’s the Key Takeaway

With Kartra, you can automate all marketing efforts such as funnel building, email marketing, popups, etc. 

I would say, if you go catching two birds at a time, you might end up catching none. 

That’s the same thing with Kartra — they are kind of “Jack Of all Trades” offering many marketing solutions; however, they don’t specialize in the features they offer. 

On the other hand, ClickFunnels only focuses on helping you build high converting sales funnels. They are dedicated to funnel building only, and they have spent one-decade mastering funnels and presenting the Best sales funnel builder in the market. You can start your ClickFunnels 14 Days free trial here.

That’s the biggest takeaway between, Kartra and ClickFunnels.

Let’s move to other aspects of this comparison. 

In this comparison of Kartra and ClickFunnels, I’ll be comparing some of its common features and let you know which offers the best value for money features. 

Kartra vs ClickFunnels: Comparing Sales Funnels Builders

Here, ClickFunnels is a robust funnel builder — only dedicated to funnel building. 

However, Kartra comes with a set of marketing automation features, where it offers a sales funnel builder as well. Kartra calls sales funnels Campaigns. 

Let’s compare the sales funnel builder of Kartra and ClickFunnels. 

ClickFunnels Sales Funnel Builder

ClickFunnels is a master tool when it comes to building marketing funnels. 

Some of the standalone features of ClickFunnels funnel builder is:

  • Sales pages
  • Pre-built sales funnel templates
  • Drag and drop funnel builder
  • One-click upsells
  • Follow-up funnels (also known as email autoresponders)

With ClickFunnels, you can easily create funnels or even choose from various sales funnel templates available there. 

In order to create funnels, log in to the dashboard and click on the “Build a Funnel.”

Right from there itself, ClickFunnels itself guide you to choose your objective and choose the appropriate funnel of your choice.

Kartra Sales Funnels

The best part, even after choosing the template, you can fully customize the template in order to match the look and feel of the brand. 


Overall, it has a robust module and solid funnel builder; they will guide from very scratch to bottom. You can also have various customization options available to customize the funnel you’re building. You will also get analytics on funnel you build.

Clickfunnels - Analytics

You can even create various pages and do the split testing with the ClickFunnels split testing feature. 

Kartra Sales Funnels & Campaigns Builder

Kartra offers a funnel builder too; however, it’s not that robust compared to ClickFunnels. 

They call the funnel building feature — Campaigns. 

With Kartra, you have three basic modules to create sales funnel, aka Campaigns. To create the campaigns, you have to fill in the basic aspects, choose assets, and marketplace. And in the last step, you can easily make your campaigns go live. 

Kartra Campaigns

What’s more, Kartra also comes with various pre-design templates to kickstart the journey.  

Verdict: ClickFunnels is the WINNER when it comes to funnel building. As ClickFunnels has an easy and intuitive interface that is dedicated to Funnel building only. Kartra is good; ClickFunnels subtly outranks it. 

Karta vs ClickFunnels: Page Builder 

Both the platforms Kartra and ClickFunnels come with page builders. What’s more, both of these platforms comes with drag and drop editors to help you create landing pages, website, etc. Even both of them offer hosting and domains as well. 

Let’s compare the page builders of Kartra and ClickFunnels:

Kartra Page Builder: 

The page builder of Kartra is easy to use and navigates. 

Also, it comes with a drag and drop functionality to help you build pages on the go. 

Kartra Page Builder

Some of the key takeaways of Kartra page builder is as follows:

  • Drag & Drop builder
  • 100+ pre-designed templates
  • Elements customization offered
  • Enables you to do the branding
  • Various robust elements — popups, forms, images, sticky bars, etc. 

Overall, Karta has an easy page-building experience. 

ClickFunnels Page Builder:

ClickFunnels’ sales building experience is kind of similar to Kartra’s. 

Well, with ClickFunnels page builder, you wouldn’t build fully-fledged websites. However, it’s good for building sales pages, landing pages, etc. 

Clickfunnels Page Builders

With ClcikFunnels page builder, you get various features:

  • Drag and drop editing
  • Pre-designed templates that are ready to use
  • Page Customization (colors, content, padding, CSS., etc)
  • It offers various robust elements such as – pricing tables, images, videos, countdown timers, etc. 
Clickfunnels Action Headline

Verdict:  The Winner is Kartra (Close Winner). ClickFunnels has a robust page builder, and it’s easy to use and minimalistic (reliable for building sales pages and landing pages). Well, Kartra has an easy and user rich interface when it comes to page building. It stands apart for testing pages with A/B split testing, more templates, customization options, etc. 

Kartra vs ClickFunnels: Email Marketing

Let’s compare the email marketing modules of Kartra and ClickFunnels. 

Kartra Email Marketing: 

Kartra, email marketing automation, is robust and helps you create automation on various behaviors. Check the screenshots below right from the Kartra email marketing module.

Kartra Email Marketing

You can create various sequences and email automation based on your leads and customers. 

email Automation

Well, with many email sequences, you can easily and subtly nurture your leads with some specific content. For sure, that helps you to convert leads into potential paying customers. 

Some of the standalone features of Kartra emails:

  • Pre-built emails templates
  • A/B Testing Module
  • Emails lists, tags, and sequences.
  • Provides powerful email analytics.

ClickFunnels Email Marketing Funnels

When I talk about ClickFunnels email marketing — they have given a different name that is known as — Follow-up funnels. 

Clickfunnels Email Marketing

You can check various aspects such as contacts, email lists, and broadcasts as you can see various modules. 

Clickfunnels Broadcast List

The leads are known as the “contacts” also the contacts are organized as lists, and the tags are also similar to Karta.

The best part about ClickFunnels also integrates with around 40+ email marketing tools and softwares to help you send broadcasts. 

With the help of ClickFunnels, you can easily create email sequences similar to Kartra. 

What’s more, ClickFunnels also comes with email automation features. Using this feature, you can easily add various steps that you wanna follow right in your follow-up funnel. 

Verdict: Overall, Kartra outranks ClcikFunnels as Kartra comes with a visual automation builder module. 

Kartar vs ClickFunnels: Membership Websites 

Well, Kartra and ClickFunnels enable you to add a members-only module. Let’s compare the membership module of these two platforms. 

Kartra Membership Module:

In my experience, Kartra comes with robust membership site functionality. I have created even 3-4 members websites with Kartra in like 1-2 years. 

Some of the standalone features of Kartra;

  • Drag & Drop Functionality
  • Drip content feed
  • Allos you to run automation
  • Pre-designed membership templates
  • Multiple Membership Tiers
  • Enables you to embed — files and videos

With Kartra, you can easily create multiple tiers of membership websites. You users can unlock different tiers based on their subscriptions. 

Kartra Membership

The best part is that Kartra offers you good membership analytics. This analytics module helps you analyze your membership website and get insights into active members, average retention, average progression, current subscribers, etc. 

ClickFunnels Membership Module:

ClickFunnels enables you to create a membership funnel, and then you can start customizing it further. To use the membership module, you need to select a template, and then you have the option to import the sales funnel right to your ClickFunnels account. 

You can create different modules:

  • Membership Area
  • Membership Access

Well, you have the option to edit these pages, and even you can easily customize them just by using the drag and drop builder of ClickFunnels. 

Also, ClickFunnels enables you to restrict users’ access based on their subscription level. 

Clickfunnels Membership Auction

Some of the down parts of ClickFunnles are — you can’t upload self-hosted videos to the membership module, it doesn’t offer any analytics, you can’t add surveys, etc. 

Verdict: Kartra is a winner, as it has more robust features when it comes to building a membership website. However, ClcikFunnels isn’t that bad; they still allow you to create membership modules real quick and easy. 

What about the Integration of Kartra and ClickFunnels? 

Let’s compare the integrations of these two platforms — Kartra and ClickFunnels. 

Kartra Integrations

When it comes to integrations, Kartra doesn’t stand out. Because Kartra markets itself as an all-in-one marketing automation platform, they don’t provide integration with various platforms and services. 

Kartra Integration

However, Kartra integrates with some basic platforms such as Google Calendar, Kajabi, etc. What’s more, Kartra also integrates with Zaiper, which will help you connect Kartra with other useful platforms and services available out there. 

ClickFunnels Integrations

Compared to Kartra, ClickFunnels integrates with various tools and services out there. Some of the main integrations of ClickFunnels are listed below:

  • SalesForce
  • Stripe Payment
  • Kajabi 
  • PayPal
  • Shopify
  • WordPress
  • Zapier
  • ZenDirect
  • Shipstation
  • Slybroadcast
  • Twilo
  • Embed A Calendar Into your Funnel
  • You Zign
  • VWO Engage

Verdict: ClickFunnels is the clear winner when it comes to integration. As you can see, it integrates with many tools and services available out there. 

The Pricing Battles: ClickFunnels vs Kartra

Both the platforms, Kartra and ClickFunnels, offer flexible options. Well, let’s check here the pricing options of these two. 

Kartra base plan starts at $99/mo that includes all basic and advanced tools and features. What’s more, Kartra also offers a $1 trial that enables you to try their services. We suggest using the free trial and get started. 

Kartra Pricing
Kartra Pricing Plans

Try Kartra Now For $1

When it comes to ClickFunnels, its base plan starts at $97/month. Also, the base plan of ClickFunnels has all the features that enable you to take your marketing to the next level with sales funnels. ClickFunnels also offers a 14 days free trial; we suggest you signup for that.

ClickFunnels - Pricing
ClikcFunnels Pricing

Try ClickFunnels 14 Days free trial

Verdict: ClickFunnels and Kartra have the same pricing plans available. However, with Kartra, you will set of marketing automation tools to kickstart your journey. ClickFunnels only offers tools only related to funnels. 

Which One Offers Reliable Customer Support: Kartra or ClickFunnels?

Well, we need to check the customer support options available with ClickFunnels and Kartra. 

Kartra Customer Support

Kartra offers good, responsive customer support. As per my experience with Kartra, the response time is fast, and support seems trained. Also, they have a live chat option that helps you solve your queries on the go. 

What’s more, Kartranaut is a free training academy where they teach you to use the Kartra platform to the fullest. You can also connect to the Kartra community to discuss various topics. 

ClickFunnels Customer Support

No doubt, ClickFunnels has fast and reliable customer support. Previously back in 2018, they had a hard time with customer support. However, now they have a quality and trained customer support team who live and breathe — marketing funnels. 

They have a secret Facebook group for ClickFunnels users; what’s more— they have in-depth guides and documentation on the official site itself. Also, ClickFunnels offers Funnel Flix, where ClickFunnels offers training videos and funnels hacks. 

Verdict:  ClikcFunnles and Kartra both offers reliable customer support. However, Kartra has better support compared to ClickFunnels. 

Testimonials On Kartra vs ClickFunnels

See what their satisfied customers are saying in their own words.

Kartra Customer

” Got my first product page, list thank you page, and associates sequence and automation set up …….awesome stuff “

James Fisher

“I like to put my Kartra site on a big tv screen because it looks so badass”

– Simon Lovell

” I am so happy with Kartra! Absolute game-changer for business!!! “

– Ben Elliot

“It’s like looking into a crystal ball: you can see your lead’s details, active subscriptions, tags, emails received, helpdesk tickets, transaction history… you can see everything!

John Doe

ClickFunnels Customer

I’ve been building out my new funnel inside of ClickFunnels, and after doing it, the idea of using anything else is daunting to me. I would have had to have membership software, landing pages, order forms and then still figure out how to tie them all together. I’ll never have to go through that again because of ClickFunnels! –

Liz Benny

Conclusion: Kartra vs ClickFunnels

Kartra and ClickFunnels are both reliable in their own ways. 

Kartra offers all-in-one marketing automation tools, where you can say, Kartra is “Jack of All Trades.” 

So you can choose, Kartra if you need a one-stop marketing solution and various features. Kartra also offers a $1 free trial to help you try their services. 

On the other hand, ClickFunnels is a robust marketing funnel builder. The best part, ClickFunnels is only dedicated to the sales funnel. You can go with ClickFunnels if you’re looking for a reliable and powerful sales funnel builder

ClickFunnels also offers a 14-day free trial to help you try their services for free. 

Now over to you, share your thoughts in the comments sections below. 

Frequently Ask Questions On ClickFunnels vs Kartra

Which is the best funnel builder among Kartra and ClickFunnels?

ClickFunnels is the best funnel builder compared to Kartra. As ClickFunnels is only focused on funnels, however, Kartra is a one-stop solution marketing automation platform. 

Is Karta any better than ClickFunnels?

Kartra is a one-stop marketing automation tool at an affordable cost. Whereas ClickFunnels is a pioneer funnel builder platform, that specializes in funnel building only, ClickFunnels is a better choice. For one-stop marketing automation, Kartra is the best choice.

Does ClickFunnels Integrate with Kartra? 

Kartra and ClickFunnels don’t integrate directly. However, with Zapier, you can send data and info between Kartra and ClickFunnels. 

Which One is affordable — Karta or ClickFunnels?

Kartra is more affordable compared to ClickFunnels. It offers a plethora of features at such a reasonable cost. 

Which One offers reliable customer support among Kartra and ClickFunnels?

Both offer reliable customer support. ClickFunnels and Kartra both have a solid customer support team and online community. 

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