After using the Kartra Gold plan for like 15 months, I have found something worth sharing in this detailed Kartra Review.
In this post, I’ll share my detailed insights into Kartra, including all its features review, ease of use, pricing, support, and so on.
So let’s dive in.
What is Kartra? (In A Nutshell)
Kartra is a so-called all-in-one marketing automation platform.
Kartra was founded back in 2018 by Genesis Digital, the same guys behind launch successful webinar platform called WebinarJam.
If I have to explain the modules of Kartra, I would say — it has got everything you need to create an online business. It has got you covered from — page builder, sales funnel builder, hosting, email marketing, leads generation, split testing, cart checkouts, membership modules, and so on.
The best part that I liked about Kartra is, the platform is specifically build for beginners and newbies. The Kartra platform is super easy to use and has an intuitive interface.
For example, you want to build a page, Kartra has various ready-to-use templates to choose from. What’s more, even you can make changes in the templates to customize the look and feel of it. The drag and drop interface of Kartra takes it to a whole new level for beginners and intermediate.
Well, if you’re a coding ninja or have technical skills, Kartra is built for you guys. You can get the source codes, add HTML, CSS to pages you’re building, and much more.
After playing with Kartra for around 15 months, I found out it’s not all about building an online business. Kartra is also the right platform to — grow and scale your online venture.
Rest of the features and tools of Kartra will be covered later in this post.
Who is Kartra best suited to?
To be honest, as per my experience Kartra platform isn’t for everyone.
If you’re someone with a working sales funnel, lead generation, or email sequence, I would say don’t switch to Kartra. What’s the need if everything is working pretty well.
However, if you’re someone starting your online venture or recently started – Kartra is the must-have tool you need.
Kartra platform is suited to —
- Bloggers, affiliate marketers, pro-blogger — Create robust sales funnels & campaigns using the Kartra.
- Local and Small business owners — Generate more leads and use sales funnels to turn leads into business and revenue.
- eCommerce business owners — Kartra enables you to sell physical products online.
- Authors and Event Speakers — Kartra has a funnel named as the “Book Funnel Campaign” to help you launch and sell your books.
- Coaches and online course creators — Easily sell your courses and online programs with sales funnels.
Kartra Features (All Features Reviewed)
Add images gallery!
Well, Kartra comes with a plethora of features.
Kartra has got you covered from page builder to sales funnels, analytics, shopping cart, and so on. There’s a lot you can do with the Kartra all-in-one marketing tool.
Here we have reviewed all the features of Kartra below.
Kartra Page Builder Review — Kartra Pages
With the help of the Kartra page builder, you can easily create stunning and high converting pages in minutes.
There are better options available such as Elementor, WIX, Divi; however, they come at a premium price.
Kartra single handley replaces other platforms such as Leadpages, Kajabi, ClickFunnels, and Instagpages.
Kartra Page Building Interface for Beginner
While using the platform, I found Kartra makes page builder real easy as it comes with over 500+ ready-to-use templates. All you need to do is pick one and make few basic tweaks, and your website or a separate page is good to go.
Building the pages with Kartra comes in super handy as the interface is super intuitive and beginner-friendly. Let’s say you choose a template; now it’s time just to drag and drop simple widgets and elements from the menu.
You can choose from various elements and widgets such as header, footer, logo, accordions, navigation buttons, block and section templates, social media icons, etc.
Kartra Page Building Interface for Intermediate & Pros
Well, if you’re someone who still knows to create a stunning website, Kartra has got something surprising. You can always make a custom page from very scratch. What’s more, Kartra even allows you to easily import items such as logos, fonts, color schemes, and so on.
Designing Experience With Kartra For A Coder
What’s More In Addition to Building Pages..
Kartra Pages is just more than a page builder. With the help of Kartra Page Builder, you can even create sales pages, check out pages, registration forms, and so on. The best part is that you can even add timer popups to your website posts or pages. Some extra edges of Kartra pages are — checkout, coupon, info, lead capture popups, and so on.
The Verdict of Kartra Pages: Kartra Pages helps you to build pages on the go. The Kartra Page builder is intuitive and beginner-friendly. If you want to build quick landing pages, check out pages or popups — Kartra Pages is a safe choice to get started.
Kartra Lead Management Review — Kartra leads
As a marketer, you know, leads are the business’s number one asset.
When we talk about Kartra leads management, Kartra falls behind some fully-fledged CRM tools.
Well, if I say you want to do leads management for your sales funnel, Kartra leads has got you.
The interface of the leads management tool is kind of easy; you can easily create your list. You can
- Easily upload .csv or a text file
- Also, it clarifies what’s in each field there
Somehow if you don’t have the CSV of the tet file, you can just copy and paste leads into a text box.
Well, while uploading the leads, the questionnaire is hefty. You gotta give some input, like how you have collected the leads and the platforms used.
That’s down part of Kartra when you add the leads manually to Kartra.
Once you easily set up everything, you are good to go and add the lists to anywhere in the Kartra platform. Such as you can use the leads generated list to — sending emails, campaigns, and other strategies.
What’s more, Kartra comes with advanced tagging and leads scoring. While using the Kartra leads, you can apply custom labels to categories your lead, such as — free prospects, potential customers, cold leads, etc.
Verdict On Kartra leads: Kartra helps you manage and add new leads without any hassle. Kartra does a better job; however, there are better alternatives specifically for generating and managing leads.
Kartra Sales Funnels Integrations
To be honest, while using Kartra, I found it doesn’t merge well with others.
Why? Because Kartra market itself as an all-in-one marketing solution.
Well, integration with other platforms isn’t that bad; however, it integrates with other platforms like a charm. It integrates with payment, gateways, email gateways, SMS gateways, calendar apps, and so on.
To name a few integrations, you can integrate with platforms such as PayPal and Zapier. Other options are available as well, such as Authorize.net, Kajabi, Braintree, etc.
Integrating other platforms is quite easy with Kartra; you can check their documentation section from the integrations hub.
Let’s say you wanna integrate and set up a scheduling form on any of the website pages. For this purpose, you can integrate it with the Google Calendar. There are tons of other options available to integrate the Kartra platform.
What’s more, you will also get much support with any API that you wanna work with.
Well, the only down part is — some of the important integration options are missing. However, when you compare Kartra with other competitors such as HubSpot CRM, Kartra ranks better when it comes to integrations.
Verdict On Kartra Integrations: Well, Kartra integrates well with other platforms and applications out there. You shouldn’t completely rely on Kartra when it comes to integrations. However, they have a decent set of integrations.
Kartra Analytics Review
Kartra has neat and feature-rich Kartra analytics. However, I would say it isn’t that deep like Google Analytics — the data you get isn’t deep to rely on. The interface face of Kartra analytics is kinda super intuitive.
Nah.. It’s not all that bad. With Kartra analytics, you can easily calculate your revenue. Subscriber value, email analytics, product analysis, and so on. The only concern is, you can utilize that data to build subtle marketing campaigns.
After going a lot through the Kartra Analytics tool, I have only adored the simple interface it has as below.
To sound like a pro, let’s say they have included an analytics section to know where a visitor leaves the funnel process.
Kartra Analytics is good for tracking various basic things and manage your audience and leads in a better way. For this purpose, you can rely on Google Analytics as an alternative.
Verdict On Kartra Analytics:
You shouldn’t rely completely on Kartra Analytics as you can’t do much with the data. However, it’s good for tracking — email analytics, products analytics, calendar, etc.
Kartra Opt-in Forms
With Kartra Opt-in forms, you can capture leads and grow your business.
Well, while trying it out, I found it quite easy to implement the opt-in forms on various pages on my website.
The convenience is Kartra Forms comes with dozens of stunning templates with high converting design and are super responsive on all screen sizes.
For a beginner, Kartra makes it super easy to apply forms on various pages on your website. What’s more, if you wanna add your own custom field to forms, you can configure — dropdowns, radio buttons, checkboxes, etc.
Also, you have the liberty to add opt-in forms to your pages, videos without any hassle. Even I tried adding the single vs double opt-in feature, which helps me collect extra info on the leads.
Verdict On Kartra Opt-in Pages: Well, Karta Forms makes it convenient to add opt-in forms anywhere on your website, even videos. You can rely on Kartra forms to collect leads the right way.
Kartra Email — Better Than ActiveCampaign
After playing around with Kartra Email for about 4-5 months, I would say it’s a reliable email automation module..
Kartra Mail comes in handy with robust modules such as email automation, email broadcast, tagging, email sequences, and so on. It proudly claims to replace some of the big names in the industry, such as MailChimp, ConvertKit, etc.
Well, this is how the Kartra Email Module works —
To get started, you need to create an email list simply by adding leads manually. Also, you have the option to import leads from a CSV file as well.
Some of the robust email modules of Kartra:
Broadcasting — The broadcasting feature of Kartra basically allows you to send emails. What’s more, you can even send messages via SMS if that applies to your business.
Email Automations — With Kartra Mail you can easily automate your email marketing campaigns. You can create sequences with Kartra that will help you run your sequences on 100% autopilot.
Some of the key takeaways of Kartra email are — behavior-based automation, intelligent split testing, ready-to-use templates, personalized messages with custom tags, and so on.
Kartra Video Hosting
In today’s era, nothing tells a better story than — Videos.
Now you might be thinking, why would I use Kartra Video when I have YouTube. The answer is that Kartra Video Hosting platforms give you way more flexibility than other video hosting platforms such as YouTube, Wistia, etc.
For example, you can only offer video content to subscribers or even create paid content for members.
While using the Kartra Video hosting platform, I was able to add time call to action within the videos. That’s literally helped me to boost the conversion. Well, I discovered while doing Kartra Review that you can easily add — timed opt-in forms, timed checkout buttons, timed share-to-watch buttons, etc.
The cool part of Karta Video is — it allows you to create segments based on various triggers. What’s more, you can easily tag your audience automatically when they somehow trigger these events. On the basis of that, you can easily start the sequence.
Verdict on Karta Videos — Kartra Video hosting is flexible and gives you control over your video content. You can customize all the aspects of your video content from branding to colors, embedding popup, call to action, and so on.
Kartra Membership Review
Yes, with Kartra, you can easily create a membership area on your website.
If you’re willing to create a membership site where you want to add premium content to users, Kartra membership has got your back.
The best part, you don’t need to start from very scratch, as Kartra has various ready-to-use templates to create your own custom-branded membership websites on the go. That’s kind of super easy for beginners to add a membership module.
When you build your website with Kartra membership, there is no need to use any other third-party tools or plugins. Here are some of the key takeaways of the Kartra Membership module —
- Drag and Drop Interface
- Multiple Membership Tiers
- Structure your lessons
- Upload files, videos, and audios
- Stunning templates and branding colors
So these are some of the key features of the Kartra membership module.
Verdict On Kartra Membership: No matter you’re a beginner or intermediate, creating a membership website/area is fun and easy with Kartra.
Kartra checkout basically offers a one-stop solution to help sell products and services online. With the Kartra checkout feature, you can easily replace other platforms such as WooCommerce, SamCart, Shopify, etc.
Well, when I was incorporating Kartra checkout on my store, I found it really useful. As create a checkout page or form is quite easy with the Kartra checkout process.
What’s more, they have ready-to-use checkout templates which you can use on the go. The checkout templates are all device ready, indicating it will work seamlessly on all screen sizes such as mobile, desktop, etc.
Some of the key features of Kartra Checkout that I found worth sharing —
- It enables sharing unlimited products
- You can add multiple price points
- It has robust checkout pages
- Let you enable one-click transactions
- Upsells, down sells, and order bumps
So these are some of the standalone features of the Kartra Checkout module.
Kartra Calendar makes it super easy to connect with your clients and schedule meetings and discussions.
While implementing the Kartra Calendar on my pages, I found it really useful — a simple and intuitive calendar tool. The cool feature that I found was real-time booking management, which helped me avoid double booking for the same time 🙂
The best is — Kartra Calendar has a dynamic time zone conversion. This time conversion automatically geolocates your clients’ time zone and easily converts them.
What’s more convenient, the Kartra Calendar is optimized for mobile, tablet, and computer.
Verdict On Kartra Calendar — It’s a robust Calendar module that helps you add a robust booking module to your website/pages. You don’t need to use any third-party tools or apps to implement this module.
Kartra Interface & Ease Of Use
One of the major plus points of Kartra is — the interface. The interface of Kartra is beginner-friendly; regardless of your expertise, Kartra makes it super easy to use their tools and platform in an easy way.
From the Kartra Page Builder to the Kartra Leads, everything is easy to use and incorporate. What’s more, they have an in-depth documentation section and detailed videos to help you use Kartra effectively.
The best part, Kartra has a “Complete The Kartra Tutorial” where you can go through the detailed module to understand the modules of Kartra.
This module basically covers all the Kartra features and tools; you will get a detailed step-by-step walkthrough for each feature and tool.
What’s more, Kartra has Kartraverse, which is basically the “Kartra Academy.” In Kartraverse, you will find tons of detailed videos explaining the features of Kartra.
Also, the Kartranaut training module will easily help you understand the Kartra platforms — the right way. Overall, the Kartra tool is super easy to use and intuitive for beginners as well as advance.
Well, you might also be interested in knowing more about Kartra Backend Ease of Use. So let’s dive in.
Kartra Backend Ease Of Use
To be honest, while creating some pages using the Kartra Pages, I was like, wow. But at some point, I didn’t found Kartra that great.
As with Kartra, you will not be able to access the entire source code of the pages you’re building with Kartra Pages. I expect more from Kartra when it comes to page building.
In some cases, you will only be able to access the CSS, and in some cases, you will have limited access to the JS or HTML. However, when I feel like adding an extra element, I can easily add a code block.
Overall, you can give it a try, and it’s not that bad as Kartra platform is more inclined towards beginners and ease of use. What’s more, you can also talk to their customer support team if you get stuck somewhere.
There is one feature called “My Helpdesk” where you can easily manage tickets and customer complaints.
Verdict: For the backend interface, Kartra needs to be more flexible. However, it’s not that bad; you can give it a try.
Kartra Front End Of Use
Well, the front end of Kartra is snappy and super easy to use. The front-end interface is easy to set up.
You can easily go and create a campaign from the Kartra Dashboard, seeing all the elements live and stereo. Like you have only to upload media, make tweaks in ready-to-use templates, choose whom to target. And guess what, you’re good to go.
Now you have an idea about Front end ease of use of the platform — Kartra.
Verdict: Kartra has an easy-to-use and quality front-end interface. You can see all the changes you make during designing checkout pages, opt-in forms, funnels, etc.
Kartra Pricing: How Much Does Kartra Cost?
Kartra isn’t the cheapest tool available out there in the market.
Well, the pricing of Kartra justifies the fact that — Kartra easily replaces many automation tools.
Related Read: Check our detailed Kartra Pricing review.
The best part, you can start your Kartra 14 days trial for just $1.
However, I would say Kartra has a flexible monthly and yearly pricing module. There are different packages to choose from; each package comes with the same tools, features, and benefits.
There would be limitations in the packages for the number of contacts, monthly emails, along bandwidth usage.
Is there any Kartra Free Trial?
Yes, Kartra does offer 14 days free trial, which means you can try Kartra just for like $1.
Paying $1 for the free trial lets you use any of the plans of Kartra for 14 days straight. After the free trial, if you’re satisfied with their tools and modules, you can consider getting started with Kartra right away.
Let’s have a look at the different pricing plans offered by Kartra.
Kartra Starter Plan ($99/month) — Ideal for beginners
The Kartra starter plan is suitable for starting a new online venture or someone having a small company and an email list not greater than 2500 people.
Here are the features you’re going to get with Kartra Starter Plan —
- 1 custom domain
- Upto 2500 leads
- 15,000 emails monthly
- 50 GB bandwidth
- Hosts 100 pages
- Host 50 videos
- Sell 20 products
- Build 2 membership websites
The best part you can save like $240 when you pay for one year upfront.
Kartra Silver Plan ($199/mo)— The Most Popular Kartra Package
Basically, this plan is the most popular plan of Kartra. This plan is suitable for a medium-sized business and comes with all essential and advanced features to help you grow your business.
Features of Kartra Silver Plan —
- Upto 12,500 leads
- 3 custom domains
- Kartra Agency Included
Other features are unlimited — emails, bandwidth, pages, videos, products, membership websites, team members, helpdesks.
When you choose to start with the yearly billing plans, you can save like $600 on the Kartra Silver plan.
Gold, Platinum, and The Diamond Plan
The other plans like Gold, Platinum, and Diamond costs $299, $499, and $699 per month, respectively.
I would say these plans don’t provide any extra features compared to other plans. Let me break down these plans based on your needs.
Go for Gold Plan if — have a mailing list of 25,000 leads.
Go for Platinum Plan if — have a mailing list of 50,000 leads.
If you have some enterprise-level requirements, you’re always free to contact the customer support team of Kartra.
What’s Makes Kartra Stand apart?
Well, Kartra comes with a full-fledged 30 days money-back guarantee. If you somehow don’t like the Kartra platform, you can get your money back within the first 30 days.
So it’s a win-win situation; you can try Kartra all in one marketing suite without any fear.
What are the Kartra Alternatives?
There are always alternatives to tools or products in the market. In the case of Kartra, it’s not the only sales funnel or marketing automation platform. There are various alternatives to Kartra out there.
Related Read: The list of best Kartra Alternatives!
So here we have listed some of the best alternatives to Kartra, which you can try your hands on. However, all the tools listed here don’t seem to offer the exact same features and tools as Kartra offers.
- Kartra vs ClickFunnels
Comparing Kartra to ClickFunnels, I can say — ClickFunnels is the #1 sale funnels builder available out there in the market. However, Kartra is way more than just a sales funnel builder.
Related Read: Check our detailed Kartra vs ClickFunnels comparison.
- Kartra vs LeadPages
Comparing LeadPages to Kartra, we can say — LeadPages is a tool that helps small business to generate leads and close sale.
I used Kartra i the past back in 2017; however, I won’t recommend LeadPages if you’re comparing it with Kartra as Kartra provides more value compared to LeadPages.
- Kartra vs BuilderAll
Well, the interface of BuilderAll is kinda very messy during my encounter with the tool in 2019. I would say if you’re a beginner, there are high changes you won’t be even able to navigate through the dashboard.
I would never recommend BuilderAll to anyone. Kartra would be the platform you should be going.
- Kartra vs Optimize Funnel
OptimizeFunnel is a new sales funnel builder which is developed by the Optimize Press team. Comparing OptimizePress to Kartra I found out, OptimizePress is just a sales funnel builder, however, Kartra is a one-stop marketing automation platform.
Conclusion: Kartra Review
At this point, you would really want to know — do I recommend Kartra or not.
So here’s my conclusion for Kartra —
Well, after playing with the Kartra marketing automation platform like 14 months, I would say go for it. I have tried almost all modules of Kartra, such as — building sales funnel, setting up email automation, generating leads etc.
It really lives upto the HYPE, and it’s truly a integrated one-stop marketing automation. The best part, it even offers a 14 Days trial only for $1. What you’re waiting for, just grab a 14 Day Trial for $1 here.
We hope this Kartra review helped you get detailed insights into this all-in-one marketing automation platform. Share your thoughts in the comments section below; we’re more than happy to hear from you 🙂
Frequently Asked Questions On Kartra
Who is behind Kartra?
The creator of Kartra is Genesis Digital, and Kartra was launched back in 2018. The Genesis Digital venture run by marketing ninjas like Mike Filsaime and Andy Jenkins.
Is Kartra any better than ClickFunnels?
Kartra is all in one marketing automation platform; however, ClickFunnels is a sales funnel builder. So I would say if you’re looking only for a sales funnel builder, get started with ClickFunnels. Else if you’re looking for a marketing automation tool, you should get started with Kartra.
What is Kartranaut training?
Kartranaut is the resources hub of Kartra; you will find all information and resources of Kartra here. Basically, you can say, Kartrnaut is the Kartra training platform. This module will help you go through the complete features and tools that Kartra offers.
Is Kartra a CRM?
No, Kartra isn’t a customer relationship management platform. However, it’s an all-in-one marketing automation platform with a great set of tools and features. With Kartra, you can easily track the journey of your customers such as email sequences, funnels, membership and so on.
How can i get started with Kartra?
Getting started with kartra is easy and straightforward. You can get started with any plans based on your needs and requirements. However, you can also get started with Kartra 14 Days trial for $1. What’s more, if you’re not satisfied with Kartra, they also offer a 30 days money-back guarantee.