Kajabi vs ClickFunnels – Which is The Best?

Still, figuring out which one to choose — Kajabi vs ClickFunnels?

If so, look no further.  We have got your back!

ClickFunnels and Kajabi are different platforms with a few similar features: funnel builder, email marketing & automation, membership modules, and affiliate marketing module. This makes it super difficult to pick the right one!

Kajabi is more inclined towards creating and selling digital products such as — courses and memberships. However, ClickFunnels helps you create sales funnels and sell both — physical and digital products. 

In this comparison, we’ll talk about the key takeaway between these platforms, comparing the features, pricing, and so on. 

This comparison of Kajabi and ClickFunnels helps you understand which platform is best suited to you. So let’s dive in. 

Kajabi and ClickFunnels: The Key Takeaway

Before rushing to compare both platforms, let me help you understand the basic difference between Kajabi and ClickFunnnels. 

Kajabi is a platform to help you create and sell — online courses, coaching, and memberships. To simply put, it is a platform dedicated to online courses creation and marketing. 

What’s more, Kajabi comes with some interesting marketing features such as funnel builder, email marketing modules, affiliate management, etc. 

On the other hand, ClickFunnels is a robust and high-converting sales funnel builder. To simply say, ClickFunnels has mastered the sales funnel and helps you sell digital and physical products with funnels. 

Related Read: To get detailed insights into ClickFunnels check our detailed ClickFunnels review here.

Now we have the understanding— what ClickFunnels and Kajabi offer?  Let’s take a look at some other important aspects. 

Kajabi vs ClickFunnles: Similarities

Let’s check some of the similarities between Kajabi and ClickFunnels. 

  • Both of these platforms offer — email marketing & automation. ClickFunnels has the email marketing module under the “Actionetics Suite of Tools.” On the other hand, Kajabi’s email marketing modules come with the basic plan known as “Email.”
  • Both Kajabi and ClickFunnels offer sales funnel builders. The funnel builder is known as “Pipelines”. However, ClickFunnels only focused on building converting sales funnel builders. 
  • Both of the platforms offer affiliate marketing modules. ClickFunnels affiliate management tools are under the “Backpack Suite of Tools.” On the other hand, Kajabi also has the affiliate management module, but it comes with premium plans only. 
  • Kajabi and ClickFunnnels integrate with major payment gateways. For instance, you can integrate these with PayPal and Stripe to receive payments on the go. 
  • Both the platforms come with robust membership modules to help you create membership sites and courses. 
  • Kajabi and ClickFunnels come with a free trial offer to help you explore the platforms for FREE. 

Kajabi vs ClickFunnels: Features Compared 

Both of these platforms come with some similar key features such as funnel builder, email marketing & automation, membership modules, affiliate management, etc. 

Let’s compare the key features of Kajabi and ClickFunnels to find out which one excels where. 

This section will give you a deeper understanding of these platforms’ features. Let’s dive in. 

Funnel Builder

Let’s check the funnel builder of ClickFunnels. 

Well, ClickFunnels has mastered the sales funnel builder. In fact, they make it super easy to create high converting sales funnels on the go. 

Even ClickFunnels comes with around 22 different funnels templates to choose from. Also, three funnels depend on different goals, such as sales pages, lead capture, and event funnels. You can make use of these funnels to sell digital and physical products along with courses. 

Kajabi vs ClickFunnels - Template

The best part, the sales funnel building process is super easy with ClickFunnels. And there’s a visual drag and drop editor to help you design funnels on the go. You can customize all the design aspects such as colors, text, sizes, and even add timers, CTA buttons, etc. 

Drag And Drop

You can find various free and paid templates inside ClickFunnels, which are fully customizable. This way, you don’t have to create and design funnels from very scratch. Overall, ClickFunnels is the robust sales funnel builder for everyone — beginners, intermediates, and pros. 

design tool

Kajabi also comes with a funnel builder, but those funnels are only restricted for selling — courses and memberships hosted on Kajabi.  

The Kajabi sales funnel builder is known as “Pipelines,” which also comes with ready-to-use sales funnel templates. As a result of this, the funnel-building process is easy and user-friendly. You can customize those templates to meet the design requirements. 

Kajabi  - Pipelines

Verdict: No doubt, ClickFunnels has a robust sales funnel builder with many converting ready-to-use templates. Choose ClickFunnels for funnel building if you’re looking to sell more than just courses and membership. 

Courses and Membership Sites Creation

Let’s compared the courses and membership modules of Kajabi and ClickFunnels. 

ClickFunnels also helps you host courses and membership super easily. The membership platform of ClickFunnels is quite beginner-friendly. 

For example, after buying courses, members can register easily on the membership page. After the registration, they will be taken to the actual membership area where the course is hosted. The courses or membership you create on ClickFunnels are divided into different sections and lessons. 

Membership site

The best part is that you can also integrate the memberships/courses with sales funnels inside the ClickFunnels. 

So there’s a standard ClickFunnels funnel that has around simple four steps:

  • The first step is the opt-in page, where you are going to collect emails. 
  • The second step is the sales pages, where you are going to display your course details. 
  • The third step is the order page, where users can easily place the order.
  • The last step is the order confirmation page, where users can register right after buying the courses. 

To explain in detail, the opt-ins allow you to collect emails that you can later use to market your courses/memberships. What’s more, you can also have two-step order confirmation.  

email editing

On the other hand, Kajabi has mastered courses/membership creation as the platform is exclusively built to create and sell online courses and modules. 

blogging Course

The best part creating courses and membership with Kajabi is super easy. There are many templates available to choose from; what’s more, the interface is intuitive. Also, for adding videos to your courses and membership, Kajabi comes with unlimited Wistia hosting. 

Similarly, many features of Kajabi make it the best suitable platform for creating online courses and memberships. 

Kajabi - Online Course

Verdict: If you’re looking for a platform to create and sell online courses/membership — Kajabi is the best shot to take. On the other hand, if you’re just looking to sell digital and physical products such as ebooks, ClickFunnels is reliable.

Design & Page Builder

Both of the platforms come with robust design and page builder options. Let’s compare them in detail. 

ClickFunnels comes with a drag and drop page builder built to create stunning sales and landing pages. 

Landing Pages

What’s more, it comes with various templates that you can use on the go. The templates are available in various categories such as product launches, video sales letter funnel, etc. 

Page Builder

What’s more, ClickFunnels also allows you to create landing pages from very scratch or use templates. The landing page building interface is quite easy as it has a robust drag and drop interface. 

The page builder of ClickFunnels uses four parts to help you build a page, and those are — rows, columns, sections, and elements. So you can choose various functionalities using these pages, such as — texts, colors, responsiveness, etc. 

When it comes to Kajabi, it also has an easy page-building experience. Similar to ClickFunnels, Kajabi also has a drag and drop page-building experience. The best part, Kajabi comes with complete online courses themes to create your complete courses/membership websites. 

With the straightforward interface, you can change the front end of your Kajabi website. All the customization and pages sections are there on the left side. The best part you can also add more sections and customize every aspect of the design. 

Kajabi - Design

While customizing pages, you also have the option to add more sections as well. With Kajabi, you will get around 40+  pre-built sections available. To give you an idea, these sections are — features, pricing, countdown timers, etc. 

No doubt, Kajabi has an easy-to-use responsive page builder. 

Verdict: Comparing these platforms, we found both Kajabi and ClickFunnels have a flexible and robust page builder. However, for crafting stunning and high converting designs — ClickFunnels stands apart. 

Email Marketing & Automations 

ClickFunnels stands apart when it comes to automation as it comes with dedicated automation modules called “Actionetics”


This automation feature helps you to connect your sales funnels with email auto-responders. The interesting part is you can use the automation modules based on your marketing and funnel steps. 

Email Autoresponder

ClickFunnels is an integrated platform, so you don’t need to rely on third-party CRM. This Actionetics module comes with the ClickFunnels Platinum plan. 

While Kajabi automation is kind of built into its own automation tool, Kajabi has a robust email marketing and automation module. You can easily tag users, segment them, send autoresponders sequences, and so on.  You can tweak various settings, such as settings the number of hours/days for the release of the autoresponders campaign. 

Email Compaigns

The down part is, Kajabi starter plans come with some limitations with the email marketing module. 

Verdict: ClickFunnels has a solid email marketing & automation module with its’ Actionetics suite. You can easily sell both digital and physical products better with the ClickFunnels email marketing module. 

Marketing & Checkout Modules 

Kajabi and ClickFunnels both come with checkout capabilities. Let’s compare them side by side. 

ClickFunnels comes with a shopping cart feature that makes it super easy to have a faster checkout. With ClickFunnels, you can create an order form to integrate with various payment processors such as — Stripe and PayPal. 

Kajabi also has an order form page that integrates with payment processors such as PayPal and Stripe. This makes it super easy to collect payments on the go on your courses/membership websites. 

Here both the platforms have a reliable order form capability to collect payments. Also, Kajabi and ClickFunnels come with order bumps to easily upsell your customers and increase revenue. 

Kajabi - Upsell

What’s more, both the platforms come with OTOs (one-time offer) capability to help you increase the customer urgency. Also, you can make use of both the platform to offer coupons to your customers — to increase more sales and conversions. 

Kajabi - Offer

Verdict: Both Kajabi and ClickFunnels have a robust check capability. So the winner is not clear for this round — it’s TIED. However, if you’re looking for robust features to sell digital/physical products — ClickFunnels is the right choice. 

Affiliate Marketing Modules 

Both platforms helps you create an affiliate program for your  — digital/physical products, courses/membership sites. 

ClickFunnels allows you to create and manage affiliate programs for any kind of products that you want to sell. And even you can create and manage affiliate programs for online courses. 

Affiliate Program

The ClickFunnels affiliate management tool is available in the “Actionetics Suite of tools.  The affiliate module of ClickFunnels is known as “Backpack.”  It completely replaces a full affiliate system suite. 

Clickfunnels - Backpacks

Kajabi only helps you create affiliate programs for online courses/memberships. You won’t create affiliate programs if you want to sell digital products such as ebooks and all. 

Kajabi Affiliate Program

The only limitation that Kajabi has — the affiliate marketing module only comes with high-end plans. 

Just keep one thing in mind, Kajabi only creates affiliate programs for courses. While ClickFunnels enables you to create an affiliate program for any type of product. 

Verdict: ClickFunnels is the winner as it is more flexible as it creates an affiliate program for any kind of product. At the same time, Kajabi is restricted to courses/memberships only. 

Integration Options

Both the platforms have robust integrations options. Let’s check the integration options available with ClickFunnels and Kajabi. 

ClickFunnels has large third-party integrations options available as it integrates well with all major email marketing providers — MailChimp, Infusionsoft, ConvertKit, and so on. Also, it integrates with other platforms as well — Facebook, GoToWebinar, HubSpot, Salesforce, etc. 

Kajabi also integrates with popular email marketing modules and payments processors. Some of them are MailChimp, ConvertKit, Stripe, PayPal, etc. 

Kajabi - Integration

The best part Kajabi and ClickFunnels integrate with Zapier to help you integrate with tons of tools and products. 

Verdict: Both come with 3rd party integration options. It’s not evident to choose the clear winner; it’s kind of tied. However, ClickFunnels comes with more robust integration options. 

Does Kajabi Works With ClickFunnels?

The best part, Kajabi now integrates with ClickFunnels to help you create sales funnels on the go. Check a detailed guide of Kajabi and ClickFunnels integration

Kajabi vs ClickFunnels: Pricing Comparison

Kajabi base plan starts at $119/month if paid annually, while the ClickFunnels monthly plan starts at $97/month. However, both of them come with certain limitations in their starter plan. 

Let’s break it down:

ClickFunnels limits the number of funnels to 20 in the base plan and some other restrictions — 20K visitors, 100 pages, etc. 

On the other hand, Kajbai has various starter plans such as — 5 products, 100 active members, one website, 25000 emails, 25 funnels/pipelines. 

Clickfunnels - Pricing

As you can see, Kajabi offers almost all other features in the starter plan. However, ClickFunnels does not provide the email marketing module — Actionetics in the starter plan. 

Kajabi - Pricing

The best thing, ClickFunnels top-tier plan doesn’t come with any restrictions. At the same time, Kajabi has some limits in the high-end plans, as it restricts to — 100 products, three websites, 100 sales funnels/pipelines, 1000 active members, etc. 

The Kajabi top tier plan costs around $899/month, while the ClickFunnels top tier plan costs only $297/month. 

Verdict: Which one is affordable and value for money clearly, I can say ClickFunnels is value for money compared to Kajabi. As ClickFunnels doesn’t only restrict to courses/memberships like Kajabi. However, ClickFunnels doesn’t come with any restrictions. 

Kajabi vs ClickFunnels: Pros & Cons

Check out the pros & cons of Kajabi and ClickFunnels.

Kajabi Pros

  • Kajabi offers plenty of design options for the creation of online courses & membership sites.
  • You can create complex sales campaigns with the visual sales pipeline editor.
  • Run a blog on your course website with Kajabi.
  • Access to in-built mareting features.
  • Launch your own affiliate programs.

Kajabi Cons

  • It is a bit expensive for those who are just looking for a course creation platform.
  • The email marketing tool offers basic features, you need to integrate with an third-party tool for better email automation.
  • Kajabi doesn’t any feature to sell physical products.

ClickFunnels Pros

  • Create as many sales funnels you want and include follow-up & automation features.
  • Check the in-depth statistics of your sales funnels for deep insights.
  • Access to live chat support with an average response time of 20 minutes.
  • Launch sophisticated affiliate programs to increase your revenue.
  • Easy To Use

ClickFunnels Cons

  • The pricing structure of ClickFunnels is a bit steep. Its more expensive plan doesn’t offer the value for money.
  • Limited number of users
  • No in-built email marketing tool

Kajabi vs ClickFunnels: Case Studies & Reviews 

Let’s check what Kajabi and ClickFunnels customers are saying. 

ClickFunnels Reviews & Case Study

  • Capterra: 4.5/5
  • G2: 4.5/10
  • FinacesOnline: 9/10

Kajabi Reviews & Case Study

  • Capterra: 4.5/5
  • G2: 4.4/5

Conclusion: Which One To Choose? 

This is a detailed comparison of Kajabi and ClickFunnels. 

So what do you think?

Which one are you going to choose? If you still have no clue, let me help you!

If you’re looking for a platform to build robust sales funnels and sell physical/digital products. ClickFunnels is the best option available. Also, ClickFunnels comes with a 14-day free trial offer. 

Get Clickfunnels 14 Days Trial

On the other hand, if you’re looking to create and sell online courses/membership, Kajabi is the platform you should choose. Also, Kajabi offers a 14-day free trial to explore the tool. 

Get Kajabi 14 Days Trial

We hope this detailed comparison of Kajabi and ClickFunnels suits your purpose well. 

Now it’s over to you. Share your thoughts in the comments section below. 

Frequently Asked Questions on ClickFunnels and Kajabi 

Does Kajabi integrate with ClickFunnels? 

Yes, Kajabi now integrates with ClickFunnels. You can easily connect Kajabi with ClickFunnels to create funnels on the go. 

Is Kajabi is a funnel builder?

Kajabi is an online course/membership creation platform. However, it also comes with a funnel builder called — Pipelines. 

What’s the difference between Kajabi and ClickFunnels? 

ClickFunnels is a robust sales funnel builder; however, Kajabi focuses on creating and selling online courses/memberships. 

Do Kajabi and ClickFunnels come with a money-back guarantee?

Yes, ClickFunnels and Kajabi come with 30 days of a money-back guarantee. You should raise the refund request within the first 30 days of the payment. 

Do Kajabi and ClickFunnels offer any free trial?

Yes, Kajabi and Kartra both come with 14 days free trial. You can make use of the free trial explore these platforms for FREE. 

Is there any transaction fee on Kajabi?

If you sell any product using the built-in payment on Kajabi, they don’t charge you any transaction fee. You can keep all your fees for your product beside from standard Stripe merchant processing fees of 2.9% + 30 cents on every transaction.

How do I cancel my ClickFunnels account?

To cancel your account, log in to your account click on the account setting and click on cancel my account.

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