While Google is gradually cleaning the mess with Plus Local (a step-by-step guide on how to help them in this endeavor by Mike Blumenthal here, and an official one here – I prefer Mike’s guide), Yahoo is adding new features to its Yahoo! Local Listings product. I noticed the last week that when you submit a new listing to Yahoo! Local, or when you claim an already existing one, you are now prompted to verify your ownership:
The email verification is a good and convenient option, which neither Google, nor Bing currently provide.
What does this addition mean? First, it should generally take much shorter time for a listing to be verified and published (in case you choose any other option than the postal mail one). Previously, the process was being completed manually by Yahoo’s moderators and in some cases this was taking well over a month. Apparently, the moderators’ job will now be eased, and most probably some of them will be relocated and/or discarded.
In addition to these changes, the overall layout of Yahoo! Local’s business dashboard has been improved. The enhanced listings ads are now much more prominent than before and getting a preview like the one below is part of the listing creation process:
I have always recommended the enhanced listings. They are a no-brainer at less than $10 per month (previously there were further discount offers, too), although they do not really help in the Yahoo’s local search rankings.
I feel like these improvements have something to do with Marissa Mayer (ex-Vice President of Local at Google) becoming CEO of Yahoo.