A couple of weeks ago Sergiu Draganus demoed to me a new tool that his team is building – Local SERP Checker. What the tool does is basically displaying the first page results for particular keywords, simulating what users in specific cities would see if searching for those keywords. The tool provides both the “raw” list of ranking pages and an organized heat map (I am a fan of those) that shows pages from what domains rank across different locations:
The tool has the ability to display both organic and paid Geo-localized results for one or more keywords at a time. This provides the interesting opportunity to research and compare the difference between local intent keywords with and without Geo-modifier in the search query:
The tool can be used in a number of different ways for local SEO research purposes:
1. Discovering high ranking domains across different locations, which supplemented with further research of these high ranking domains could point to typical features and best practices that could be used in one’s own local SEO strategy.
2. Discovering local link prospects – indirect competitors, in the same niche but targeting different location could turn into valuable link prospects.
3. Local citations sources – I have previously discussed researching local citation sources and their relevance to a niche/location based on how they rank, and the Local SERP Checker tool can make this work much easier.
4. Competition analysis – as the tool provides the option to perform checks for a big number of keywords at the same time, this could help understand who the major local competitors are.
Some additional features include checking localized SERPs across countries, as well as simulating the localized rankings from the “viewpoint” of a mobile user.
Currently it is impossible to choose which cities one would like to choose to see the localized rankings for (the cities are predefined), but this is a feature that will be added during the next update (within 2 weeks, according to Sergiu). Other features that are on the way include keyword monitoring and alerts, keyword suggestion tool, integration with Google Maps, and advanced local link prospecting analysis reports.
The Local SERP Checker currently has a free version, as well as a number of paid plans.