The Social – Local – Mobile (SoLoMo) “trifecta” is undoubtedly the one a lot of small businesses should be betting on if they would want to market their business online successfully. I admit I have been focusing too much on the “perfecta” Local on my blog, and I’m planning to change this starting today.
Sebastian Socha shared with me a very intriguing infographic. It describes in a German children’s book style a story of an average day in an average town/neighborhood, and the marketing opportunities open to every SMB could grab in every particular moment. The situations described in pictures include:
- a local news app notifying about the closed highway
- voting in an online “Local Street Food Guide”
- pinning location on an online map when sending an SMS (or a voice mail)
- using a mobile app to find and call for taxi while in emergency mode
- booking flights “on the go”
- finding reputable and affordable hotels (again in an emergency situation) based on online reviews
- redeeming coupons, found on social media (Google Plus), at the local cafe
- finding information about local events on social media (Twitter)
- using QR code scanning to get discounts for local events
- finding detailed information (best value for money, best rating, nearest) about local shopping based on online guides
I really enjoyed this infographic as it provides much more than just the situations I described above. It goes beyond that and makes the whole story complete by adding random, funny images such as the one of a dog marking its territory, an apparently drunk person reaching for their beer, a squirrel falling from the tree, an angry banana, and a great drawing of Celine Dion. Enjoy!
Infographic courtesy of WinLocal.de