Google just made some very long awaited changes on their Places Quality Guidelines. They are closely related to the business location and give answer to some of the most frequently asked questions. Here are the changes:
Do not create a listing or place your pin marker at a location where the business does not physically exist. P.O. Boxes are not considered accurate physical locations. If you operate from a location but receive mail at a P.O. Box there, please list your physical address in Address Line 1, and put your P.O. Box information in Address Line 2.
Do not create listings at locations where the business does not physically exist. P.O. Boxes are not considered accurate physical locations. Listings submitted with P.O. Box addresses will be removed.
Both additions are very important by themselves.
The first one bans people from using the very widespread map location marker exploit, which allows them to place the pin near the city center without changing the business address. Since I first mentioned this black hat tactic in September last year, there were many reports for this abuses in various cities and niches. Now Google moderators can completely legitimately suspend accounts that do not abide this rule.
The second addition is one that I have also written about in a verification workarounds article. Now Google recognizes this tactic as an official way to verify your listing by postcard in case you do not receive mail at your physical address.
What is your opinion on the changes? What else do you think should be added?