Here comes the time to complete a promise I gave a while ago. In the article “Local Citation Building Study Part 4: Local Business Directories Around the World (Canada and the UK)” from June 19 this year I claimed that I was going to be delivering a two-part piece related to the most important business directories and citation sources in Canada, the United Kingdom, Australia, Germany, and New Zealand. The first part covered Canada and the UK, and the time finally came for the second part. Without any further blabbering, here are the top citation sources for Australia, Germany, and New Zealand:
1. Local Citation Sources for Australia
I used a number of great sources for this part of the citation sources study:
The Guide to Australian Citations for Local Search (by David Mihm)
Local Google Places Citations – Australian (by Robert Steers)
Citation Sources for Google+ Local in Australia (by Local Lead)
Top 10 Local Citations Every Australian Business Should Have (Lyka Winnett)
And here is the list of the best business directories for Australia:
Yellowpages.com.au – similarly to the case with Canada, Yellowpages is probably the strongest business data player in the market (excluding Google, of course). It provides business information to both Google and Bing.
TrueLocal.com.au – a very close competitor to Yellowpages, it is not only one of the most detailed business directories in Australia, but also provides business data for the Yahoo Local’s equivalent in Australia.
2. Local Citation Sources for Germany
There are very few lists of business directories for Germany, but fortunately all that exist are very robust. These are:
Branchenbuch Liste für den Citation Aufbau (by Another Vision)
Webkatalog-Webverzeichnis-Branchenbuch Liste (by Deutscher Webkatalog)
Branchenbuch – die bekanntesten und größten Branchenbücher (by Deutscher Webkatalog)
Branchenbuch Eintrag (by Eisy)
And here is the list itself:
Gelbeseiten.de – this is the equivalent of Yellowpages.com in Germany. It has arguably the largest business information database in the country as it sources data both from the national telecommunications provider (Deutsche Telekom) and with local and industry-specific websites.
StadtBranchenbuch.com – the site is part of the international network of Opendi, which has yellow pages and white pages sites in 29 countries with data for an overall of 25 million entities.
KennstDuEinen.de – while this is not one of the top 3 largest business directories in Germany, I’d feature it mostly because of the magnificent blog, dedicated to local search, which the site supports.
Klicktel.de – and its partner 11880.com
3. Local Citation Sources for New Zealand
As you could predict, the list here would not be as long as the previous ones. The information sources are also scarce, and they run out with:
List Of The Best Free New Zealand Business Directories Online (by Sheldon Nesdale)
NZ Online Directories: List Of ALL the Free Online New Zealand Business Directories (by Sheldon Nesdale)
That is why some of the websites mentioned below come from my personal research work and are not based on any third-party source. Here they are:
Finda.co.nz – this is by far the most important business directory in New Zealand. They are an official partner of Google, and similarly to Yellowpages.ca in Canada and Yellowpages.com.au in Australia the remark “Business listings provided by Finda™” shows up under some search results via maps.google.co.nz.
Yellow.co.nz – the second most important site in the country of the Kiwis. It is the Yellowpages.com of New Zealand.
Bonus: Best Business Directories and Citation Sources in Other Countries
In order to show that I am actually a cool guy (surprising I know), I add lists with the top 5 business directories for Ireland, Spain, the Netherlands, and South Africa.
1) Local Citation Sources in Ireland:
2) Local Citation Sources in Spain:
3) Local Citation Sources in the Netherlands:
4) Local Citation Sources in South Africa:
As you might have noticed sometimes the top directories in different countries are either the same, or under the same company. The most prominent cases are:
- Manta.com – offers free and paid listings for businesses from the United States, Canada, the United Kingdom, and Australia (I’ve previously praised Manta here). Additionally, they provide detailed business data for practically every country in the world, so it might not be too far until they open their listings program to everyone.
- Brownbook.net – simiarly to Manta, they offer business data for every country in the world, but they also allow all listings to be claimed and edited.
- HotFrog – the network operates in 38 countries, hosting over 69 million business listings (source)
- Opendi – the network operates in 29 countries, and hosts 25 million listings (source)
- Cylex – the company has “over 30 online business directories… reaching out to 5 continents” (source)
- Yelp – one of the most popular business websites in the United States, it has overall 17 international branches, including the recently added Yelp.com.sg
- Yalwa – the company operates websites in 38 countries around the world (source)
It is very possible that at least some of these are available in your country, too (in case it is not covered by some of my articles).
I am always looking for ways to improve these lists, so if you have any ideas I’d be happy to hear them either in the comments section or via email at firstname.lastname@example.org.
*Note: Our Citation Building Guide features more information, tips, and tactics on how to do local citation building.