Probably the biggest relief in the daily life of a local SEO, who inevitably needs to go the citation building road, is the presence of a number of great tools. And what is even nicer is that most of them are available for free (or at least have free versions). I outline my 5 favourites together with a brief description of how each of them could be incorporated in the local citation building process.
Specifics: It immediately shows inconsistent business information across the following local directories and business data providers: Google+ Local, Bing Business Portal, Express Update, LocalEze, Yelp, foursquare, Yahoo! Local, Superpages, YP.com, Citysearch, HotFrog, Best of the Web. Information includes: name, address, phone number, and website accuracy, claim status of the listing, categories associated with the listing, photos associated with the listing. The tool has Canadian and British versions in beta, which cover respectfully Yelp.ca, YellowPages.ca, Brownbook, HotFrog.ca and Yelp.co.uk, Brownbook, HotFrog.co.uk.
Usage: Easy to make sure that the business information is consistent across the directories, covered by the tool.
Country Coverage: USA, Canada, UK
Additional Reading: How to Squeeze Maximum Google Places Love from GetListed.org Scans (by Phil Rozek), Manage Local Citation Sources Using GetListed.org (by Travis Loncar)
Specifics: It does similar job to GetListed.org, but covers a wider range of websites, including (some of them duplicate with ones from GetListed.org and they are bolded): Yahoo! Local, foursquare, Yelp, WhitePages, MapQuest, Superpages, Citysearch, Yellowbook, Local.com, Patch, MerchantCircle, EZLocal, GetFave, LocalDatabase, ShowMeLocal, Topix, ZipLocal, CitySquares, LocalPages, MojoPages, Yellowise, YellowMoxie, Tupalo, Best of the Web, Yellowbot, Cliqsearch, Chamber of Commerce, USCity.net. Information includes: name, address, and phone number accuracy, categories, website, description, photos, and special offer presence/absence.
Usage: Use it as an addition to what GetListed.org provides. Some of the websites this tool covers do not allow for direct free listing, unless you submit it via Yext.
Country Coverage: USA
Specifics: Discovers all citations for the top local competitors and orders them based on the number of occurrences per local business directory. It can also search for specific business’s citations based on their name and phone number.
Usage: Find local-specific and industry-specific directories based on where similar businesses are listed. Discover old and incorrect citations for your business.
Country Coverage: USA, Canada, UK, Australia, and 37 other countries (including Bulgaria!)
Price: Free version + monthly packages of $20, $30, $40, and $100
Specifics: Similar to the Local Citation Finder, but it allows you to track new citations over time. Additionally, it shows you the most important citations based on their “Citation Value”, which is a factor Bright Local calculates based on the number of occurrences of the particular business directory across their whole database of local citation sources.
Usage: Same as Local Citation Finder, but the citations they show frequently differ, so using both is important when doing research on old business citations.
Country Coverage: USA, Canada, UK, Australia
Price: Free trial version + monthly packages of $19.99, $34.99, and $64.99
Additional Reading: CitationTracker Video
Specifics: Its functionality is similar to the ones of the above two tools. It provides a list of present and potential citations based on your local competition.
Usage: We’ve discovered that the tool seems to return the largest amount of results compared to the other tools. Unfortunately, the results, especially for the old citations, are not very ordered, so it is relatively more time-taking to browse through the raw data.
Country Coverage: USA, Canada, UK, Australia, Ireland, India
Price: Currently in free beta
Additional Reading: Get Me Listed Tutorial Video
*Note: Our Citation Building Guide features more information, tips, and tactics on how to use those tools for your local citation building strategy.