In the past 3 parts of the Local Citation Building Study I’ve been focusing predominantly on the local business directories catering to the US market. The United States are definitely not the world. There are a number of other countries with very interesting and complicated local search ecosystems. As I cannot cover every country in the world, I chose a few which I think would be of particular interest to my readers: Canada, United Kingdom, Australia, New Zealand, and Germany. I will divide the study into two parts from usability point of view.
The methodology I used is very similar to the one I used in my second research – I counted how often particular directory has been mentioned in authoritative lists from around the web. The number of such lists is, of course, much lower than the one for the US business listings, so I also included the additional factor of my experience and observations, as in some cases the fluctuations were too obvious. Thus, I will not provide the “score” for each directory, as I did previously, because this is not the only factor in play. Again, as with the second research, I excluded all websites that do not allow free listings to be added, or do not allow direct business data entry at all.
Local Citation Sources for Canada
I used the following authoritative lists of business directories when doing the research for Canada:
The Guide to Canadian Citations for Local Search (by David Mihm)
DIY Canadian Citations: Our 2011 Update! (by Jim Ruddnick)
A Canadian Guide to Google Local Business Citations (by Martin Wong)
Canadian Guide to Local Citations – Updated (by Shagun Vatsa)
Best of the Best of Canadian Citations – Canada Business Directory (by Search Influence)
Google Maps: Citations, Reviews, & User Content (by Matthew Hunt)
And here are the citation sources in order of importance (plus some comments from me on some of them):
YellowPages.ca – This is THE most important directory in Canada. YellowPages has a large network of websites to which they distribute business data, which includes many of the below mentioned websites. Additionally, they are official business data provider for Google.
411.ca – Part of the network of Yellow Pages Group.
CanPages.ca – Also part of the network of Yellow Pages Group.
Yelp.ca – Canadian version of Yelp.com
WebLocal.ca – The Canadian “sister” of Yellowbot.com.
BrownBook.net – This one, together with YellowPages.ca and Yelp.ca are part of the Canadian version of GetListed.org’s LocalDashboard.
As this list is pretty short, I add a few more, which I consider worth mentioning:
Manta.com – In the third part of the Local Citation Building Study, I discussed on how Manta is probably one of the most important local citation sources. It is available in the US, Canada, the UK, and Australia.
SeekItLocal.com – Yes, they do allow listings for Canadian businesses.
Industry Canada (IC.GC.ca) – This is the official website of the Ministry of Industry in Canada. And you can add a listing there. They also have a great list of other business directories specific for particular industries.
Local Citation Sources for the UK
Lists of business directories for the UK are generally longer and more comprehensive than the ones for Canada. Here are the ones I used in my research:
Top UK Local-Business Directories (AKA Citation Sources) (by Phil Rozek)
Top 10 local UK business directories compared & rated (by Myles Anderson)
Online Business Directories in 2011 (by Cylex)
The Guide to UK Citations for Local Search (by David Mihm)
Top 50 Citation Sources For UK & US Local Businesses (by Bright Local)
Local SEO: 20 Authority Citation Places (by SEO Doctor)
I assigned two points to all business directories mentioned in Myles Anderson’s post, and two points to each bold directory in Phil Rozek’s list. Here is the result:
Yell.com – Pretty much the equivalent of YellowPages.com for the United Kingdom. Yellowbook.com is part of its network.
Qype.co.uk – This is arguably the most important business reviews website for all the Europe, and these get very fast picked by Google and attached to the Google+ Local listings as “Reviews from around the web.”
Yelp.co.uk – UK’s version of Yelp.com
ThomsonLocal.com – They have a large network of websites and are very major data provider for Google.co.uk
TouchLocal.co.uk – Similar to Thomsonlocal.com
FreeIndex.co.uk – A very authoritative site in the UK. Businesses get significant amount of leads via it, and the reviews there are considered very trustworthy.
Scoot.co.uk – The site is part of the TouchLocal network.
LocalDataCompany.com – Business data provider for Google, Facebook, Yell, Qype, ThomsonLocal, TouchLocal, and many others.
192.com – This is a website that primarily collects data from many other websites and directories. To add information to it, you need to go to my118information.co.uk.
InfoServe.co.uk – This is the data provider for Yahoo! Local in the UK, as well as for City-Visitor
Some great business directories that could be added to this list include:
MyLocalServices.co.uk – This is actually one of my favourite UK local business directories.
*Note: Our Citation Building Guide features more information, tips, and tactics on how to do local citation building.