A few weeks ago I wrote about the AdWords – Google Places linkage and the corresponding reviews that could (and should) potentially appear on the live ads. However, a little later Matthew Hunt provided some feedback saying that this function is currently not working. Here is an excerpt from an answer he received from a Google AdWords rep:
I also looked in to the issue of the Places Reviews. It turns out that it is in fact not available on AdWords. The Seller Ratings we discussed are completely separate from Places Reviews, and AdWords Express is currently the only ad format that shows Places Reviews. I’m sure we will be looking to change that in the future.
Obviously, the review count of 0 is incorrect.
I saw the same type of results for searches in the UK and Germany, too. Since yesterday, they don’t show anywhere.
Google is obviously running an update, which might have a very positive effect for the advertisers targeting locally and using Google Places as a reputation management tool. This would be a logical step in their fight for conquering the small business reviews vertical. Such a step could also significantly increase the absolute number of businesses using AdWords as an advertising mean, and at the same time could potentially cause a major traffic drop for the ones focusing only on organic search.