Since I wrote my first (and only, up to now) e-book (Citation Building Guide) about 3 months ago I’ve been having a lot of requests for additions and I’ve been receiving questions related to topics that for one reason or another are not covered in the current version of the e-book. That is why I decided to prepare a “second edition” of a sort. This second edition is scheduled to be issued on 18 March.
What will change and what will be added
Besides some changes to the structure of the content, there will be the following additions and updates:
1. Information about citation building in countries other than the United States – I have rightly been blamed that the guide focuses too much on the case of the US. And I agree. That is why there will be many improvements that could be beneficial to Internet marketers and regular businesses from the following countries:
- United Kingdom
- New Zealand
2. Extended coverage of the data aggregators and Google’s trusted data providers – both in the US, and in the other countries mentioned above.
3. Case studies – diving deeper into specific complicated cases and the ways my team and I untangled them.
4. Updated “List of Business Directories for the US” and newly added “List of Business Directories for Canada”. The updated one would include both more business directories, and more information about why particular directories are excluded from the list. Note that both these lists include the direct URLs to the submission page of each website.
5. More “Phone Verification Guides”, including Google (universal), Yelp (universal), Bing (US), Nokia (US), LocalEze (US), Citysearch (US), Yellowbot (US), Yellowee (US), iBegin (US, Canada), YellowPages.ca (Canada), WebLocal (Canada).
6. Updated “Fixing and Reporting Duplicate Listings”, including more than 30 of the most important business directories.
How the price will change
The price will be increased, unfortunately. However, the good news is that if you purchase the guide by 17 March, 11:59PM (Eastern Standard Time) it will be at its current price (US$30) and you will enjoy free updates forever. I am planning to be updating it and adding more information to it at least twice a year (and even more often, in case some major changes occur). But the good news don’t end here. If you purchase the guide and send request for additions that haven’t been covered yet by 3 March, 11:59PM (EST), I will include them in the updated version.
Who should get the guide
The Citation Building Guide is suitable for the following groups:
- Internet marketing (and especially inbound marketing) agencies and specialists – the guide could help you in developing an organized system to deal with tedious tasks such as citations research, competitive citation analysis, and brute ones such as citation submission and citation building; it could also help you in training new staff to complete such tasks;
- Small and medium businesses – if you have a website and a Google Local listing, and you are wondering where to start from in order to make them more visible and to potentially monetize them, the e-book will guide you through the process;
- Franchises and chains targeting locally multiple areas – organizing the workflow and determining task priority are two of the most difficult problems for companies with many locations that try to make all of them visible and at the same time keep their brand image consistent; these are the problems the guide could help solving.
And besides all mentioned, you would have my personal assistance available in case you have troubles of any sort with the guide or its content.
You could read more about it and purchase it here.